Google Analytics is an amazing tool that helps businesses understand their website traffic and customer behavior. It offers detailed insights into how people find and interact with your website. With Google Analytics, you can track website visitors, measure conversions, and gain valuable insights into your web performance. Here are 12 great features of Google Analytics […]
Google Analytics
How to Track Light/Dark Mode in Google Analytics through Google Tag Manager
Have you ever been on your phone late at night and you visit a web page and you’re suddenly blinded? Light and dark mode could ease that pain for your users, to give them a more pleasant experience. Thankfully, there is a CSS Media query which you can use to control it. Tracking visits at […]
How to Track Ad Block Usage in Google Analytics through Google Tag Manager
In this guide, I’ll walk you through how to add track sessions that have ad blocking enabled, through Google Tag Manager (GTM) and Google Analytics (GA). Here’s a glance, similar to what you will see in your Google Analytics profile, after implementing the tag and variable in GTM. Data Preview Step 1 Click into your […]