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Jonathan Dingman

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How to Track Light/Dark Mode in Google Analytics through Google Tag Manager

December 12, 2019 Google 12 Comments

Have you ever been on your phone late at night and you visit a web page and you’re suddenly blinded? Light and dark mode could ease that pain for your users, to give them a more pleasant experience. Thankfully, there is a CSS Media query which you can use to […]

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How to Track Ad Block Usage in Google Analytics through Google Tag Manager

December 11, 2019 Google 2 Comments

In this guide, I’ll walk you through how to add track sessions that have ad blocking enabled, through Google Tag Manager (GTM) and Google Analytics (GA). Here’s a glance, similar to what you will see in your Google Analytics profile, after implementing the tag and variable in GTM. Data Preview […]

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