How to Track Ad Block Usage in Google Analytics through Google Tag Manager

In this guide, I’ll walk you through how to add track sessions that have ad blocking enabled, through Google Tag Manager (GTM) and Google Analytics (GA). Here’s a glance, similar to what you will see in your Google Analytics profile, after implementing the tag and variable in GTM. Data Preview Step 1 Click into your container. Step 2 Create a new Tag, as Custom HTML. This Javascript snippet will create a 1×1 ad unit that will always be triggered by an adblocker. It checks to see if the unit was able to be created and has a height, and if …

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