Google’s AdSense product has offered a number of ways to design and customize ad units and styles over the years. Starting with strict HTML embeds of the colors and formats, then moving to a Google-hosted ad unit — allowing you to manage an unit on google.com/adsense.
Google is stepping up the game and allowing publishers to more effectively create ad units that will hopefully convert better — for both publishers and Google.

The ad unit customizer allows you to choose a contrast type, and then customize the colors based on the contrast.

WebdesignLedger.com has some further reading on The Principle of Contrast in Web Design.


It’s obvious that Google wants to succeed with Google+.






