Love it or hate it, I’m a big fan of Owl City and what he’s done in the mainstream.
Parasailing was Awesome!
By on January 4, 2012 Leave a Comment
To kick the year off right, me, my wife, and a friend, we all went parasailing for the first time.
We had an absolutely amazing time and I would strongly recommend it to anyone interest. We sailed at 800 feet up in the air and just an absolutely great time. Met some new people, enjoyed the ocean air, and had a blast.
We used a Groupon deal and went through Marina Del Rey Parasailing.
Here’s the video of us taking off from the boat 
Photos from the Digital Family Reunion 2011
By on December 13, 2011 Leave a Comment
I was asked by Kurt Daradics to photograph the event, and you surely can’t turn down the request from KurtyD.
So here they are, the photos from DFR 2011
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Subtleness in Sports Advertising
By on October 22, 2011 Leave a Comment
Sports and advertising are ubiquitous with each other.
Whether it’s Samsung on the jersey of the Chelsea soccer team or it’s Nike designing a new jersey for the Oregon Ducks everyday, advertising is engrained into sports.
Over the years of watching sports, advertising is something I largely ignored and just shut out. But in the past couple of years, I’ve been paying more attention to it. Noticing that it’s been getting more and more subtle with the messaging.
It’s not just a “Half-time show, brought to you by AT&T,” it’s not just a “replay brought to you by Time Warner.”
It’s “DVR replay brought to you by Time Warner” and “This innovative look is brought to you by AT&T.”
It’s the subtleness or “DVR replay” or “innovative look” that really gets you thinking about those major brands as those words. “DVR replay” might make you more inclined to either ask about a DVR service or even simply just want to order it because you’ve been hearing it more and more. Or with AT&T’s “innovative look,” it’s planting a seed in your head that AT&T is an innovative company with innovative products.
In reality, the company isn’t changed by advertising words, but the perception is. Perception can be everything when you’re competing in such a difficult market such as cable TV or the wireless telecom industry.
Overall, I think that the subtleness in advertising is helping and actually makes me more inclined to pay attention.
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