Sports and advertising are ubiquitous with each other.
Whether it’s Samsung on the jersey of the Chelsea soccer team or it’s Nike designing a new jersey for the Oregon Ducks everyday, advertising is engrained into sports.
Over the years of watching sports, advertising is something I largely ignored and just shut out. But in the past couple of years, I’ve been paying more attention to it. Noticing that it’s been getting more and more subtle with the messaging.
It’s not just a “Half-time show, brought to you by AT&T,” it’s not just a “replay brought to you by Time Warner.”
It’s “DVR replay brought to you by Time Warner” and “This innovative look is brought to you by AT&T.”
It’s the subtleness or “DVR replay” or “innovative look” that really gets you thinking about those major brands as those words. “DVR replay” might make you more inclined to either ask about a DVR service or even simply just want to order it because you’ve been hearing it more and more. Or with AT&T’s “innovative look,” it’s planting a seed in your head that AT&T is an innovative company with innovative products.
In reality, the company isn’t changed by advertising words, but the perception is. Perception can be everything when you’re competing in such a difficult market such as cable TV or the wireless telecom industry.
Overall, I think that the subtleness in advertising is helping and actually makes me more inclined to pay attention.
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